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The Sutton Coldfield man reviving the success of the milk round
Some might assume the milk round is a dying trade but not Sutton Coldfield businessman Phil Mitchell.
Phil Mitchell admits that getting up at 11.20pm every night, seven days a week, is a hard slog, but having been in the milk business for 30 years, he is used to it.

Mr Mitchell favours a double sleep method a short sleep in the morning and another in the evening to keep his energy up for the next nights deliveries.

It seems his hard work is paying off.

Since launching in May last year, his firm Sutton Coldfield Dairies has signed up 500 customers, and is on track to hit 1,000 by the end of the summer.
That is in the face of a declining UK milk delivery business hammered by competition from supermarkets and changing consumer habits.

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Posted On:  05 April, 2011
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Saturday: light snow showers
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