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Police launch Christmas drink drive crackdown
Designated drivers will be offered a buy one get one free deal on soft drinks in pubs as part of the Government's Christmas campaign to crack down on drink-driving.

The Christmas offer is in addition to radio advertising, posters in pub toilets and online search activity in a campaign that will run until January 2.

Launching the campaign, road safety minister Mike Penning said: "Drivers should be in no doubt that if they get behind the wheel after drinking this Christmas, they risk losing their licence as well as facing a fine and even a prison sentence.

"Last year 380 people were killed in accidents where the driver was over the limit. That is why our message is clear: don't drink and drive."

"Coca-Cola Great Britain and Ireland manager Jon Woods said: "This Christmas we're proud to be partnering with the Government's Think! initiative to help raise awareness of responsible drinking."

As the campaign was launched, the AA released details of a poll of 18,251 of its members which showed that the most popular excuse for drinking and driving is: "It's only down the road."

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Posted On:  01 December, 2010
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